1. Selection of test and conversion pages In the next step we need to tested to determine the name

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All website owners have certainly already faced a dilemma about which version of the contribution you choose to maximize the user's attention, in what form and where they highlight a call to action, how to structure the main page layout, where to place the form data capture and how to create, and the like. In case when we have to search for the answer to the disposal aliansalud of two or more alternatives, we immediately raises the question of which option to choose. If you choose a solution aliansalud in the subjective scale, without supporting some concrete research and data, means that we are doing something right at the heart or on their own intuitions and lessons learned which of course is not exactly solid foreign exchange to achieve optimal aliansalud results.
When deciding between the various substantive, structural and design solutions on the website, it should be noted that sometimes even a small change to the website a huge impact on the overall performance of the website. Google's free tool for testing the effectiveness of web pages Website Optimizer, which is accessible to all users of Google Adwords, we could either save you from many a mistake, on the other hand, we can make it possible to optimize a site fails to significantly improve conversion which can result in increased sales, higher number of applications to e-news, a large number of registered users for a long time that visitors spend on the website, etc.
Google Website Optimizer enables us to fully test different versions of the same website or testing different elements (eg. Title, content, images, call to action) on the same website. The application provides us with virtually unlimited testing ground for quick and easy testing of any website in the context of web presentations with the help of which we can set period of time, which depends mainly on the popularity aliansalud of the site and the number of tested combinations aliansalud with high precision choose a winning combination.
Website Optimizer provides aliansalud two methods of testing through A / B testing and multivariate (Eng. Multivariate) testing. For A / B split testing is typically determine the effectiveness of different aliansalud versions of the same website. This type of testing is useful for cases where we are more than negligible structural changes interested in completely different (content, structure, design) version of the tested sites. Multivariate testing, which is particularly useful for a bit more sites visited aliansalud (at least 1,000 impressions per week), examines how the effectiveness aliansalud of the website affecting individual elements such as titles, images, content, features, inviting users to play, and the like. Thus, for example. tested any of the three titles will attract maximum attention, to be measured by the number of contracts awarded aliansalud or, for example. we are looking for an optimal combination of the description of the product and its image.
How does the testing? After you log in Ad Words is selected tab Campaign Management option Website Optimizer and already we can start creating a test project. Depending on the purpose of testing and goals we want to achieve, opt for A / B testing and multivariate testing.
1. Selection of test and conversion pages In the next step we need to tested to determine the name of the project aliansalud and select the test and Conversion page (see Figure aliansalud 1). The test site is always one page which will be prepared at least two different aliansalud alternatives. Conversion page is also called a landing page, as this is a page where you should reach users in order to achieve the goal (eg. A purchase, sign up for our newsletter, click on the article, user registration) that we want to achieve. Conversion page so you can for example. page with your shopping cart page to sign up for e-news, thank you page that appears when awarding the contract, aliansalud the registration page for users or, for example. page through which you can downloaded a particular file. When determining Conversion page, it should be noted that a conversion goal is not necessarily associated with the transition to the other side, because in some cases, users do not expect concrete action, but merely to read certain content. Whether the user upon arrival aliansalud at the chosen site really read the content will be difficult to learn, but it is more likely that it is, if we determine that it is on the side of retained example. 20 seconds. In such a case can be made for conversion into account