A few years ago we heard from all sides that

A few years ago we heard from all sides that "Google is Your Home", and the investment in the search process that consumers go through our site way perhaps more important investment in the site itself. A few years later a similar bpost tracking discussion about the costs up. 2010 was the year of Facebook for advertisers, this was the year it was finally clear that this is here to stay, it is the global standard, and there are all advertisers must have a presence on Facebook. But maybe to some extent Facebook replaces the site? If we look at the one hundred largest companies in the United States it seems that 68% of them experienced a decrease in traffic of their websites last year, while the number of visitors and the hours just browsing sizes. What is even more amazing as you can see in the graph (each column represents a) how companies experienced a decrease of more than 70% in 12 months, while the average reduction is 24% of the traffic.
Why the traffic goes down? Until a few years ago, consumers were used as sources of information on brand before purchase. Consumers today are about to many sources of objective information about the products, in the form of review sites, social media, etc., which makes the brand sales site relevant bpost tracking for decision-making, at least Google gives advantage bpost tracking to the search result of social media, and thus reduces the traffic potential of Facebook brand sites chick share so much time spent online (something like seven hours of 35-hour Internet monthly, several times the following bpost tracking websites ranking) almost sweeping the traffic to other sites down - people simply do not have time to other sites brand presence online is interpreted today a multitude of channels other than home page - Facebook, YouTube, Twitter, Amazon, etc., and as a result, the traffic is spread on multiple channels. example, a consumer may prefer to get a customer service channel tweeter than on the website. many companies have even begun to refer directly to Facebook bpost tracking through various bpost tracking channels, whether TV commercials, bpost tracking Print, Events and packaging products themselves and in the meantime the number of visitors to Facebook and Hliyakim only increased, of course, and here are my favorite top ten brands on Facebook.
In many cases the traffic Facebook page passes the traffic to the website. Let's take the example bpost tracking of Coca-Cola, according to the given up gaining 96 thousand daily new likes, but the traffic to its home site daily is less than ten thousand visitors. In other words, its Facebook traffic 10 times the traffic the site! But whether Coca-Cola is a unique example? Not difficult to see the picture above shows, and consumer products companies who are leaders in Retail only all ratings Hliyakim. So is for a different kind of trend would be different? bpost tracking Is their site traffic will still be significant traffic in front of Facebook? I distinguish between three types of reference for the purpose of site: Products with a low level of involvement - especially consumer goods. Eventually most of us do not want to do some research before buying a snack or shampoos, and usually, in the absence of any promotional campaign or we have no real reason to get to the brand. Skytls realized this years ago and became a groundbreaking move the site to no more reflection of what is happening on platforms in their social, it is said - "A brand is not what you say about yourself, but what consumers are saying about you." consumer brands currently leading the innovation facebook Since this ring the central marketing their digital and because consumers tend to like to converse with brands this kind of products with a medium level of involvement - Retail and Fashion. Though buying jeans is not very expensive or movers and shakers, but for many consumers search for information bpost tracking and comparison of the models is part of Pan. Website will usually be necessary, even if very high functionality facebook, facebook store style top of the American retail chain JCPenney products with a high level of involvement - finance, insurance, automotive, electronics, pharmaceutical and so on. Consumers who are looking after important or expensive products such as car insurance or medicine invest time in research and teaching. Home sites are critical to the process of purchase and should be a lot more marketing platform. For example the traffic bpost tracking to the website of my client, LG USA, just rising in recent years, customers only require more data and functionality in order to understand the world Haltronika ever-changing but ultimately I think we're not at an era in which there is no need on the brand, the If this is the level of involvement of brands with low, medium or high, for the following reasons: a brand is under the control of the brand - interface design, content, marketing activities, integration, search engine optimization and so on. Facebook page is controlled by Facebook, and if you were grappling pages of brand you are familiar with the hysteria that holds all when suddenly Facebook is changing the procedures or design Facebook pages are still limited and do not allow to create brand experiences optimal which convey the brand, its values, and moves Hshiookim intact reality where mobile browsing will overtake Soon browsing computers, brand pillars that Facebook does not provide a similar experience bpost tracking for mobile devices is detrimental to the brand Although Facebook is a vast country with 700 million inhabitants, but there are still many potential customers who are not on Facebook, we do not want to lose them, Google still has a hard time Facebook flood of content, which Most of them limited bpost tracking to friends bpost tracking what brands need to do? 've Realized recently that brands bpost tracking need to take part in the conversation, but most brands have not yet incorporate the call on its Web site that remain fairly static. Brands need to think about how to combine the site social media platforms synergetic manner that produces value and two-way traffic. A good example is Samsung, rival the biggest mine, which makes it very well with the area on the home page, which floods the conversation about the brand from anywhere on the network - forums, facebook, twitter, websites, share pictures and videos and site reviews - and encourages participation in, traffic social media and Traffic